Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/68724
DC FieldValueLanguage
dc.contributor.authorLee, T.R.en_US
dc.contributor.authorLi, J.M.en_US
dc.date2006zh_TW
dc.date.accessioned2014-06-11T05:57:13Z-
dc.date.available2014-06-11T05:57:13Z-
dc.identifier.issn1567-4223zh_TW
dc.identifier.urihttp://hdl.handle.net/11455/68724-
dc.description.abstractCurrently, the major marketing channel for flower suppliers and retailers in Taiwan is the flower wholesale market. However, when the retailers make purchases in the wholesale market, the dominant suppliers offer poor service, and the retailers find it inconvenient to collect information on the price of flowers. Our study shows that the E-Commerce mechanism of the e-marketplace can improve trading efficiency and lower the cost of collecting information as well as the purchase price. According to our analysis, the e- marketplace can use ''a combination of pictures, literal description, and regulated classiffication'' to introduce the quality of flower products. By Fuzzy Delphi, the key factors which affect the operation modes between the retailer and the e-marketplace are ''cooperation on urgent orders'', ''accuracy of order processing'', and ''order processing efficiency''. Then, based on the three key factors, we use Fuzzy Multiple Criteria Decision Making to find what operation modes the e-marketplace should take to cooperate with the retailer. Retailers find the three operation modes ''actively placing orders'', ''jointly negotiating prices'', and ''free bidding'' equally compatible, so we suggest that the e- marketplace should provide these modes at the same time for retailer use and later the retailers can adjust the modes according to their business performance. (c) 2005 Elsevier B.V. All rights reserved.en_US
dc.language.isoen_USzh_TW
dc.relationElectronic Commerce Research and Applicationsen_US
dc.relation.ispartofseriesElectronic Commerce Research and Applications, Volume 5, Issue 2, Page(s) 105-116.en_US
dc.relation.urihttp://dx.doi.org/10.1016/j.elerap.2005.10.004en_US
dc.subjecte-commerceen_US
dc.subjecte-marketplaceen_US
dc.subjectfloral industryen_US
dc.subjectfuzzy Delphien_US
dc.subjectfuzzy multipleen_US
dc.subjectcriteria decision makingen_US
dc.subjectKano analysisen_US
dc.subjectelectronic commerceen_US
dc.subjectstrategiesen_US
dc.subjectinterneten_US
dc.titleKey factors in forming an e-marketplace: An empirical analysisen_US
dc.typeJournal Articlezh_TW
dc.identifier.doi10.1016/j.elerap.2005.10.004zh_TW
item.openairetypeJournal Article-
item.fulltextno fulltext-
item.cerifentitytypePublications-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en_US-
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