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標題: Generating effective interorganizational change: A relational approach
作者: Fang, S.R.
Wu, J.J.
Fang, S.C.
Chang, Y.S.
Chao, P.W.
關鍵字: Relationship marketing;Interorganizational change;Organizational;learning theory;Information technology;Partner characteristic;buyer-seller relationships;supply chain management;competitive;advantage;organizational-change;information-technology;market;orientation;firm performance;business relationships;strategic;alliances;innovation
Project: Industrial Marketing Management
期刊/報告no:: Industrial Marketing Management, Volume 37, Issue 8, Page(s) 977-991.
This study examines the effect of relationship activities and information technology adoption on the effectiveness of interorganizational change, and the moderating effect of partner characteristics and information sharing. The model was empirically tested using a survey instrument given to 131 manufacturers. The results show that relationship activities and information technology adoption are related positively to the effectiveness of interorganizational change. Further, partner characteristics and information sharing have a significant moderating effect. The authors also discuss the theoretical and practical implications of their findings. (C) 2007 Elsevier Inc. All rights reserved.
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2007.08.004
Appears in Collections:期刊論文

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