Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/69557
標題: Subsidiary size, internationalization, product diversification, and performance in an emerging market
作者: Chiao, Y.C.
Yu, C.M.J.
Li, P.Y.
Chen, Y.C.
關鍵字: China;Taiwan;International business;Diversification;Multinational;companies;Subsidiaries;foreign direct-investment;newly industrialized economies;multinational-corporations;firm performance;competitive advantage;strategic management;transition economy;location choice;joint;ventures;entry
Project: International Marketing Review
期刊/報告no:: International Marketing Review, Volume 25, Issue 6, Page(s) 612-633.
摘要: 
Purpose - This study aims to explore subsidiaries' diversification strategies, both internationally and with regard to their product offerings. The study seeks to examine, at the subsidiary level, the relationships between subsidiary size, internationalization, production diversification, and performance. Design/methodology/approach - Based on the archival data of an officially conducted survey, the study used ordered logit regression analysis to test its hypotheses using data from 920 Taiwanese subsidiaries in China. Findings - The study's results revealed: larger subsidiaries tend to engage in internationalization and product diversification activities to a greater degree, and, as a result, tend to exhibit superior performance; and subsidiaries that pursue outward internationalization and that reinvest in related businesses enjoy enhanced performance. Research limitations/implications - This study examines Taiwanese firms that have one foreign subsidiary in China. Future research should examine larger firms with numerous foreign subsidiaries in developed countries, and should employ more fine-grained measurements of subsidiary size to provide a clearer picture of subsidiary-specific advantages. Originality/value - Unlike the existing literature, which has tended to take the perspective of the multinational corporation, this study examines internationalization and product diversification at the subsidiary level. By extending the resource-based view to the subsidiary level, larger subsidiaries might be able to exploit their advantages so as to more successfully implement international and product diversification strategies and improve their performance in a host country.
URI: http://hdl.handle.net/11455/69557
ISSN: 0265-1335
DOI: 10.1108/02651330810915556
Appears in Collections:期刊論文

Show full item record
 

Google ScholarTM

Check

Altmetric

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.