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|標題:||Family communication and parental influence on children's brand attitudes||作者:||Hsieh, Y.C.
|關鍵字:||child consumers;brand attitude;family communication;gender;interpersonal influences;consumer socialization;moderator variables;patterns;mothers;fathers;adolescents;perceptions;consumption;decisions||Project:||Journal of Business Research||期刊/報告no：:||Journal of Business Research, Volume 59, Issue 10-11, Page(s) 1079-1086.||摘要:||
This study examines the degree family communication affects the transmission of brand attitudes from parents to children. The results indicate that mothers with concept-oriented and fathers with socio-oriented communication are more likely to influence their children's brand attitudes. The article considers the effects of gender. Comparing with those of fathers', mothers' brand attitudes relate more to both male and female children's brand attitudes. (c) 2006 Elsevier Inc. All rights reserved.
|Appears in Collections:||期刊論文|
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