Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/69797
DC FieldValueLanguage
dc.contributor.authorHsieh, Y.C.en_US
dc.contributor.authorChiu, H.C.en_US
dc.contributor.authorLin, C.C.en_US
dc.date2006zh_TW
dc.date.accessioned2014-06-11T05:58:55Z-
dc.date.available2014-06-11T05:58:55Z-
dc.identifier.issn0148-2963zh_TW
dc.identifier.urihttp://hdl.handle.net/11455/69797-
dc.description.abstractThis study examines the degree family communication affects the transmission of brand attitudes from parents to children. The results indicate that mothers with concept-oriented and fathers with socio-oriented communication are more likely to influence their children's brand attitudes. The article considers the effects of gender. Comparing with those of fathers', mothers' brand attitudes relate more to both male and female children's brand attitudes. (c) 2006 Elsevier Inc. All rights reserved.en_US
dc.language.isoen_USzh_TW
dc.relationJournal of Business Researchen_US
dc.relation.ispartofseriesJournal of Business Research, Volume 59, Issue 10-11, Page(s) 1079-1086.en_US
dc.relation.urihttp://dx.doi.org/10.1016/j.jbusres.2006.09.016en_US
dc.subjectchild consumersen_US
dc.subjectbrand attitudeen_US
dc.subjectfamily communicationen_US
dc.subjectgenderen_US
dc.subjectinterpersonal influencesen_US
dc.subjectconsumer socializationen_US
dc.subjectmoderator variablesen_US
dc.subjectpatternsen_US
dc.subjectmothersen_US
dc.subjectfathersen_US
dc.subjectadolescentsen_US
dc.subjectperceptionsen_US
dc.subjectconsumptionen_US
dc.subjectdecisionsen_US
dc.titleFamily communication and parental influence on children's brand attitudesen_US
dc.typeJournal Articlezh_TW
dc.identifier.doi10.1016/j.jbusres.2006.09.016zh_TW
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en_US-
item.fulltextno fulltext-
item.grantfulltextnone-
item.openairetypeJournal Article-
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