Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/70638
DC FieldValueLanguage
dc.contributor.authorChen, C.M.en_US
dc.contributor.authorChou, S.Y.en_US
dc.contributor.authorHsiao, L.en_US
dc.contributor.authorWu, I.H.en_US
dc.date2009zh_TW
dc.date.accessioned2014-06-11T06:00:06Z-
dc.date.available2014-06-11T06:00:06Z-
dc.identifier.issn0923-0645zh_TW
dc.identifier.urihttp://hdl.handle.net/11455/70638-
dc.description.abstractThis paper provides a positive theory of private labels in new product development when a non-integrated distribution channel is faced with demand uncertainty. We consider a regular marketing environment in which a manufacturer endowed with a branded product seeks to design a new product to resolve its retailer's mis-targeting problem and to optimally screen consumers. Assuming that only linear pricing schemes are available and that the retailer learns the state of demand earlier than the manufacturer does, we show that the presence of a private label always improves channel efficiency. Moreover, a private label is more likely to prevail when the existing branded product is a premium item.en_US
dc.language.isoen_USzh_TW
dc.relationMarketing Lettersen_US
dc.relation.ispartofseriesMarketing Letters, Volume 20, Issue 3, Page(s) 227-243.en_US
dc.relation.urihttp://dx.doi.org/10.1007/s11002-009-9075-4en_US
dc.subjectPrivate labelen_US
dc.subjectNew product developmenten_US
dc.subjectChannel coordinationen_US
dc.subjectProducten_US
dc.subjectline designen_US
dc.subjectDemand uncertaintyen_US
dc.subjectchannelen_US
dc.subjectpromotionsen_US
dc.subjectpriceen_US
dc.titlePrivate labels and new product developmenten_US
dc.typeJournal Articlezh_TW
dc.identifier.doi10.1007/s11002-009-9075-4zh_TW
item.cerifentitytypePublications-
item.grantfulltextnone-
item.languageiso639-1en_US-
item.fulltextno fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetypeJournal Article-
Appears in Collections:期刊論文
Show simple item record
 

Google ScholarTM

Check

Altmetric

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.