Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/71514
DC FieldValueLanguage
dc.contributor.authorChiu, H.C.en_US
dc.contributor.authorHsieh, Y.C.en_US
dc.contributor.authorKao, C.Y.en_US
dc.date2005zh_TW
dc.date.accessioned2014-06-11T06:01:49Z-
dc.date.available2014-06-11T06:01:49Z-
dc.identifier.issn1478-3371zh_TW
dc.identifier.urihttp://hdl.handle.net/11455/71514-
dc.description.abstractThe purpose of this study is to explore the relationship between website quality and customer's behavioural intention across search, experience and credence goods/services. After conducting an empirical study in Taiwan, website quality consists of five important factors: connectivity, information quality, interactivity, playfulness, and learning. The results of this study suggest that the factors of connectivity, interactivity, playfulness, and learning have positive impacts on customer's behavioural intention for search goods/services. Connectivity, information quality, and interactivity are helpful to strengthen customer's behavioural intention for experience goods/services. However, only information quality and interactivity are significant to improve customer's behavioural intention in credence goods/services.en_US
dc.language.isoen_USzh_TW
dc.relationTotal Quality Management & Business Excellenceen_US
dc.relation.ispartofseriesTotal Quality Management & Business Excellence, Volume 16, Issue 2, Page(s) 185-197.en_US
dc.relation.urihttp://dx.doi.org/10.1080/14783360500054277en_US
dc.subjectWebsite qualityen_US
dc.subjectInternet marketingen_US
dc.subjectsearch-experience-credenceen_US
dc.subjectservicesen_US
dc.subjectinformation asymmetryen_US
dc.subjectconsumer behaviouren_US
dc.subjectservice qualityen_US
dc.subjecte-commerceen_US
dc.subjectinterneten_US
dc.subjectsearchen_US
dc.subjectconsequencesen_US
dc.subjectframeworken_US
dc.subjectloyaltyen_US
dc.subjectmodelsen_US
dc.titleWebsite quality and customer's behavioural intention: An exploratory study of the role of information asymmetryen_US
dc.typeJournal Articlezh_TW
dc.identifier.doi10.1080/14783360500054277zh_TW
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetypeJournal Article-
item.cerifentitytypePublications-
item.fulltextno fulltext-
item.languageiso639-1en_US-
item.grantfulltextnone-
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