Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/73080
標題: 探索大型運動用品專賣店之體驗行銷:捷安特TOGETHER戶外生活館之個案研究
作者: 涂鵬斐
林東興
張博能
關鍵字: Experiential marketing;體驗行銷;Customer satisfaction;顧客滿意度
出版社: 臺中市:國立中興大學體育室
Project: 興大體育學刊, Issue 10, Page(s) 105-118.
URI: http://hdl.handle.net/11455/73080
Appears in Collections:第10期
體育室

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