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標題: Brand Equity: Definition, Valuation, and Equilibrium Efficiency in a Duopolistic Industry
作者: 周善瑜
關鍵字: 品牌權益;實質選擇權;納許均衡;最適停止;過度投資
出版社: 臺中市:國立中興大學企業管理學系財務金融學系
Project: 臺灣管理學刊, Volume 2, Issue 1, Page(s) 1-21.
Appears in Collections:第02卷 第01期

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