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標題: 消費者認知的廠商移轉能力、產品製造困難度與品牌聯想對品牌延伸合適性的影響
作者: 別蓮蒂
關鍵字: 品牌延伸;移轉能力;製造困難度;品牌聯想;產品相似性
出版社: 臺中市:國立中興大學企業管理學系財務金融學系
Project: 臺灣管理學刊, Volume 3, Issue 2, Page(s) 65-83.
Appears in Collections:第03卷 第02期

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