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標題: 預付型服務組合中誘使消費者產生再購意願因素之探討
作者: 顧萱萱
關鍵字: Prepaid bundling of services;預付型服務;Barriers to exit;Perceived value;Perceived risk;Consumers' repurchase intentions;退出障礙;知覺價值;知覺風險;再購意願
出版社: 臺中市:國立中興大學企業管理學系財務金融學系
Project: 臺灣管理學刊, Volume 6, Issue 1, Page(s) 85-103.
Appears in Collections:第06卷 第01期

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