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標題: 比較廣告競爭效果影響因子分析
作者: 施錦村
關鍵字: 比較廣告;Comparative advertising;正面廣告訴求;反面廣告訴求;競爭效果;Positive advertising claim;Negative advertising claim;Competitive effect
出版社: 臺中市:國立中興大學企業管理學系財務金融學系
Project: 臺灣管理學刊, Volume 9, Issue 1, Page(s) 47-64.
Appears in Collections:第09卷 第01期

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