Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/73716
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dc.contributor.advisor施錦村zh_TW
dc.contributor.author施錦村zh_TW
dc.contributor.other國立中興大學企業管理學系財務金融學系zh_TW
dc.date2009-02zh_TW
dc.date.accessioned2014-06-12T09:11:13Z-
dc.date.available2014-06-12T09:11:13Z-
dc.identifier.urihttp://hdl.handle.net/11455/73716-
dc.language.isozh_TWzh_TW
dc.publisher臺中市:國立中興大學企業管理學系財務金融學系zh_TW
dc.relation臺灣管理學刊, Volume 9, Issue 1, Page(s) 47-64.zh_TW
dc.subject比較廣告zh_TW
dc.subjectComparative advertisingen_US
dc.subject正面廣告訴求zh_TW
dc.subject反面廣告訴求zh_TW
dc.subject競爭效果zh_TW
dc.subjectPositive advertising claimen_US
dc.subjectNegative advertising claimen_US
dc.subjectCompetitive effecten_US
dc.title比較廣告競爭效果影響因子分析zh_TW
dc.typeJournal Articlezh_TW
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetypeJournal Article-
item.cerifentitytypePublications-
item.fulltextwith fulltext-
item.languageiso639-1zh_TW-
item.grantfulltextrestricted-
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管理學院
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