Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/73716
標題: 比較廣告競爭效果影響因子分析
作者: 施錦村
關鍵字: 比較廣告;Comparative advertising;正面廣告訴求;反面廣告訴求;競爭效果;Positive advertising claim;Negative advertising claim;Competitive effect
出版社: 臺中市:國立中興大學企業管理學系財務金融學系
Project: 臺灣管理學刊, Volume 9, Issue 1, Page(s) 47-64.
URI: http://hdl.handle.net/11455/73716
Appears in Collections:第09卷 第01期
管理學院

Files in This Item:
File Description SizeFormat Existing users please Login
143734-1.pdf329.76 kBAdobe PDFThis file is only available in the university internal network   
Show full item record
 
TAIR Related Article

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.