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標題: 內部品牌化:臺灣國際品牌廠商之研究
作者: 黃延聰
關鍵字: 品牌建構;Brand building;內部品牌化;品牌導向;品牌文化;Internal branding;Brand orientation;Brand culture
出版社: 臺中市:國立中興大學企業管理學系財務金融學系
Project: 臺灣管理學刊, Volume 9, Issue 1, Page(s) 65-96.
Appears in Collections:第09卷 第01期

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