Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/73721
標題: 公司是否能藉由媒體曝光度減緩非預期負面盈餘宣告對股市的衝擊?以臺灣金融業為例
作者: 王肇蘭
廖思雯
池祥萱
關鍵字: 媒體報導;Media coverage;盈餘宣告;累積異常報酬;Earnings announcements;Cumulative abnormal return
出版社: 臺中市:國立中興大學企業管理學系財務金融學系
Project: 臺灣管理學刊, Volume 9, Issue 2, Page(s) 165-184.
URI: http://hdl.handle.net/11455/73721
Appears in Collections:第09卷 第02期
管理學院

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