Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/73728
標題: 贈品促銷外溢效果的形成與變動之研究
作者: 曾忠蕙
關鍵字: Spillover effect;外溢效果;Gift promotion;Promotion depth;Brand awareness;Product involvement;贈品促銷;促銷深度;品牌知名度;產品涉入
出版社: 臺中市:國立中興大學企業管理學系財務金融學系
Project: 臺灣管理學刊, Volume 10, Issue 2, Page(s) 129-148.
URI: http://hdl.handle.net/11455/73728
Appears in Collections:第10卷 第02期
管理學院

Files in This Item:
File SizeFormat Existing users please Login
143614-2.pdf840.5 kBAdobe PDFThis file is only available in the university internal network    Request a copy
Show full item record
 

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.