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標題: 贈品促銷外溢效果的形成與變動之研究
作者: 曾忠蕙
關鍵字: Spillover effect;外溢效果;Gift promotion;Promotion depth;Brand awareness;Product involvement;贈品促銷;促銷深度;品牌知名度;產品涉入
出版社: 臺中市:國立中興大學企業管理學系財務金融學系
Project: 臺灣管理學刊, Volume 10, Issue 2, Page(s) 129-148.
Appears in Collections:第10卷 第02期

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