Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/73728
DC FieldValueLanguage
dc.contributor.advisor曾忠蕙zh_TW
dc.contributor.author曾忠蕙zh_TW
dc.contributor.other國立中興大學企業管理學系財務金融學系zh_TW
dc.date2010-08zh_TW
dc.date.accessioned2014-06-12T09:11:44Z-
dc.date.available2014-06-12T09:11:44Z-
dc.identifier.urihttp://hdl.handle.net/11455/73728-
dc.language.isozh_TWzh_TW
dc.publisher臺中市:國立中興大學企業管理學系財務金融學系zh_TW
dc.relation臺灣管理學刊, Volume 10, Issue 2, Page(s) 129-148.zh_TW
dc.subjectSpillover effecten_US
dc.subject外溢效果zh_TW
dc.subjectGift promotionen_US
dc.subjectPromotion depthen_US
dc.subjectBrand awarenessen_US
dc.subjectProduct involvementen_US
dc.subject贈品促銷zh_TW
dc.subject促銷深度zh_TW
dc.subject品牌知名度zh_TW
dc.subject產品涉入zh_TW
dc.title贈品促銷外溢效果的形成與變動之研究zh_TW
dc.typeJournal Articlezh_TW
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetypeJournal Article-
item.cerifentitytypePublications-
item.fulltextwith fulltext-
item.languageiso639-1zh_TW-
item.grantfulltextrestricted-
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管理學院
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