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標題: 品牌導向、國際市場學習及國際市場品牌行銷能力:臺灣廠商之研究
作者: 黃延聰
關鍵字: 品牌導向;Brand orientation;國際市場學習;國際市場品牌行銷能力;International market learning;International branding capabilities
出版社: 臺中市:國立中興大學企業管理學系財務金融學系
Project: 臺灣管理學刊, Volume 11, Issue 2, Page(s) 127-154.
Appears in Collections:第11卷 第02期

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