Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/75966
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dc.contributor.author李宗儒zh_TW
dc.contributor.author陳英慶zh_TW
dc.contributor.author林正仁zh_TW
dc.contributor.other國立中興大學農學院zh_TW
dc.date2006-12zh_TW
dc.date.accessioned2014-06-13T06:12:02Z-
dc.date.available2014-06-13T06:12:02Z-
dc.identifier.urihttp://hdl.handle.net/11455/75966-
dc.description.abstract"本研究乃是針對我國特色水果,探討如何在電子商務發達的時代,利用網路來擴展臺灣水果產品的創新銷售管道與商務模式,研究目的為挑選我國適合線上交易之特色水果,將其應用於線上合購,之後進行兩次線上水果合購的活動,以了解其中效益,另一方面透過電子媒介無遠弗屆的特性,建構臺灣特色水果的部落格,將臺灣水果特色與最新訊息傳遞給網路大眾。 參照2004年我國各種水果的種植面積與產值,並以價高、質輕、易保存等適合線上交易商品之特性,挑選出具備我國特色且適合線上交易的水果蓮霧與芒果,進行兩次水果合購活動的進行,第一次合購的目"zh_TW
dc.description.abstractOur research consults the cultivated area of different fruit, the output value in our country in 2004, and the light, easy-keeping, high-priced characteristic to determine the suitable fruit to sell through the buy-together business model. We finally chooen_US
dc.language.isozh_TWzh_TW
dc.publisher臺中巿: 國立中興大學農學院zh_TW
dc.relation農林學報, Volume 55, Issue 4, Page(s) 275-286.zh_TW
dc.subject線上合購zh_TW
dc.subjectOnline group-purchasingen_US
dc.subject水果產業zh_TW
dc.subject部落格zh_TW
dc.subject創新  zh_TW
dc.subjectFruit industryen_US
dc.subjectBlogen_US
dc.subjectInnovationen_US
dc.title線上合購與部落格在台灣水果的創新應用zh_TW
dc.typeJournal Articlezh_TW
item.openairetypeJournal Article-
item.fulltextwith fulltext-
item.cerifentitytypePublications-
item.grantfulltextrestricted-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1zh_TW-
Appears in Collections:農業暨自然資源學院
第55卷 第04期
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