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標題: 品牌產品之最適廣告與研究發展策略:臺灣小包裝白米之個案分析
作者: 翁逸群
關鍵字: 小包裝;白米;品牌;研究發展;產品;策略;臺灣;廣告
出版社: 臺中市:國立中興大學
Project: 農業經濟半年刊, Issue 55, Page(s), Page(s) 95-114.
Appears in Collections:第55期

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