Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/79462
標題: 廣告對台灣鮮乳市場需求之動態影響效果
作者: 萬鍾汶
陳海菁
關鍵字: 一般性廣告;品牌廣告;持續效果;鮮乳需求
出版社: 臺中市:國立中興大學農產運銷學系
Project: 農產運銷論叢, Issue 2, Page(s) 117-132.
URI: http://hdl.handle.net/11455/79462
Appears in Collections:行銷學系所
第02期

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