Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/79477
標題: Deteminants+of+Generic+Advertising+Effectiveness+with+Imperfect+Competition+and+Trade
不完全競爭市場與農產貿易兼顧之條件下,農產品產業廣告有效性之決定因素研究
作者: Henry, W.Kinnucan
Hsia, Chung-Jen
關鍵字: Generic advertising;Imperfect competition;Traded goods
出版社: 臺中市:國立中興大學農產運銷學系
Project: 農產運銷論叢, Issue 3, Page(s) 257-272.
URI: http://hdl.handle.net/11455/79477
Appears in Collections:行銷學系所
第03期

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