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標題: Uncertain Lodging Demand and Hotel Costs: An Empirical Study of International Tourist Hotels in Taiwan
作者: Yeh, Chia-Yu
Chen, Chiang-Ming
關鍵字: Uncertain Demand;不確定需求;Cost Function;Hotel Industry;Occupancy Rate;成本函數;旅館產業;空房率
出版社: 臺中巿:國立中興大學農業經濟研究所
Project: 應用經濟論叢, Issue 92, Page(s) 93-117.
One fundamental and awkward issue for hotel management is to face and deal with the highly fluctuate and uncertain demand for lodging service. Previous studies related to analyze hotel industries often ignore this issue. Therefore, this study develops a cost function with concern of demand uncertainty by investigating the annual financial statement data from Taiwan's international tourist hotels, published by Taiwan Tourism Bureau over the period of 1998-2007. Our results show that the uncertainty in hotel room demand has a significant and positive impact on the hotel costs. The model also predicts that the decrease of the occupancy rate by 1% will increase the average cost of a hotel by NTD$1,563,304 annually. The method can provide hotels to precisely consider their pricing strategy or human resource management, and also provide the government to understand the risk faced by the hotel industry.

Appears in Collections:農業經濟研究所

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