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標題: 輔導麻豆文旦柚農民秋節行銷之推廣研究
An Extension Research on Marketing Guideline of a Mattou Farmer's Pomelo on Moon Festival
作者: 王俊雄
關鍵字: safe agriculture;安全農業;action research;agricultural extension;marketing;行動研究;農業推廣;行銷
出版社: 臺中巿: 國立中興大學農學院
Project: 農林學報, Volume 58, Issue 3, Page(s) 171-185.

From the viewpoint of systemic integration and innovation, this study tried to using the packaged counseling model to involve the entire agricultural journey from the production to marketing to carry on the agricultural extension work. Coordinating the goal of "security agriculture", we instructed the case of farmer produced safe and high quality shaddocks based on the safe and high quality management model of agricultural chemicals fertilizer decrement. Simultaneously, the specialized counseling team was formed to utilize an action research for guiding and coordinating the case of farmer to complete the practice of self-marketing. Some findings of this study discovered the obvious empowerment effect. At the same time, the case of famer also obtained the benefit of cost reduction and profit increment. This kind of extension model is providing penetrating insight referring to the public agricultural units and the institutes of agricultural extension.
Appears in Collections:第58卷 第03期

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