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標題: 太平山國家森林遊樂區遊客滿意度量測及比較
Measuring and Comparing Tourists' Satisfactions in the Tai-Pin-Shan National Forest Recreation Area
作者: Lin, Hao-Li
Lin, Hong-Chung
Yen, Tian-Ming
關鍵字: 太平山國家森林遊樂區;Tai-Pin-Shan National Forest Recreation Area;滿意度;問卷調查;satisfaction;questionnaires
出版社: 臺中市: 國立中興大學農學院實驗林管理處
Project: 林業研究季刊, Volume 34, Issue 2, Page(s) 97-107.

The purpose of this study was to measure tourists' satisfactions and to compare satisfactions between two periods in the Tai-Pin-Shan National Forest Recreation Area. We adopted the 5-point Likert scale to design and to measure satisfactions in different items. Totally, 1405 validly questionnaires were obtained from January 2008 to May 2010. Satisfactions in each item were described by descriptive statistics and the relationships between the demographic attributes and satisfactions were analyzed by ANOVA and T-test. The results showed that the tourists had a high satisfaction in the terms of 'landscape and environment (4.46)' and 'manner of attendant (4.42)'. The items were compered by LSD method when they appeared significant difference in the demographic attributes. In addition, comparing satisfactions between this study and the previous study (Lin et al., 2006) different periods by T-test, we found that the satisfactions of most items appeared increasing, that is, the management and service quality advanced in this National Forest Recreation Area.
Appears in Collections:第34卷 第02期

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