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標題: 跨區域比較遊客之價值觀與遊憩行為意向
作者: Huang, Han-Hui
Li, Chieh-Lu
關鍵字: 價值觀;Values;跨區域;擁擠度;重遊意願;Cross-regional differences;Crowding perception;Behavior Intention
出版社: 臺中市: 國立中興大學農學院實驗林管理處
Project: 林業研究季刊, Volume 34, Issue 2, Page(s) 121-131.

The purpose of this study was to explore the differences of values for visitors living in eastern and western regions of Taiwan, and to understand the influence of visitor residence on values, crowding perceptions and behavior intentions in a national park context. The study setting was Taroko National Park where located in eastern Taiwan. We surveyed visitors from late 2007 to mid 2008, and overall 900 valid questionnaires were obtained. The results revealed that seven out of nine List of Values measures, and seven out of sixteen Hofstede's measures of cultural values showed significant differences between regions. Moreover, we found visitors from eastern Taiwan tended to perceive lower crowding and had higher intentions to revisit. The findings would help understanding cross-regional visitor behaviors and providing information for niche recreation management.
Appears in Collections:第34卷 第02期

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