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標題: 遊客參與惠蓀林場木文化節闖關活動心流經驗與效益相關性之研究
作者: 劉景元
Liu, Jing-Yuan
Yen, Tian-Ming
關鍵字: 惠蓀林場;Huisun National Forest Recreation Area;木文化節;心流體驗;活動效益;Wood Culture Festival;Flower experience;Activities benefit
出版社: 臺中市: 國立中興大學農學院實驗林管理處
Project: 林業研究季刊, Volume 35, Issue 3, Page(s) 177-198.

The purpose of this study was to explore the flow experience and activity benefits for visitors participating Wood Culture Festival in the Huisun National Forest Recreation Area. We analyzed the relationships between visitor demographic backgrounds and activity benefits. The study method was based on on-site questionnaire surveys and a total of 409 valid questionnaires were obtained from 498 questionnaires delivered. The results showed that the flow experience and activity benefits were influenced by the demographic backgrounds of visitors. A positive correlation was found between the flow experience and activity benefits. There were 10 activity items asked in questionnaire and we found that the higher visitors participating in the activities, the higher activity benefits perceived. The findings may provide concise information for the Huisun National Forest Station to improve activities provided for the Wood Culture Festival in the future.
Appears in Collections:農業暨自然資源學院
第35卷 第03期

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