Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/81183
標題: 台灣芋頭產業價值鏈之研究-以台中市大甲區芋頭為例
Analyzing Value-added Chain of Taro Industry in Taiwan-Case Study of Dajia District in Taichung
作者: 紀定豐
Chi, Ding-Fong
關鍵字: 產業價值鏈、附加價值、生產成本、收益;Industry Value Chain, Added Value, Operation Cost, Output Value
出版社: 農業企業經營管理碩士在職專班
引用: 一、中文部分 1.大野時正,2012,日本六級產業化政策及措施,日本六級產業化政策座談會,行政院農業委員會和台灣農村經濟學會合辦。 2.行政院農業委員會,1997-2012,農情報告資源網,行政院農業委員會統計。 3.行政院農業委員會,1997-2012,農產品交易行情站,行政院農業委員會統計。 4.行政院農業委員會,1997-2012,農業統計年報,行政院農業委員會統計。 5.吳思華,2000,策略九說:策略思考的本質,臉譜出版社,台北。 6.周雅燕、胡哲生、楊文惠,2006,價值網路中買賣雙方交易價值之評量,中華管理評論國際學報,第九卷第二期,第1-22頁。 7.施振榮,1996,再造宏碁,台北:天下文化出版股分有限公司。 8.陳依文、周妙芳、陳杏怡、王玉真、劉力嘉,2012,日本六級產業化政策及其對我國施政之啟示(下),農政與農情,第239期,第81-87頁。 9.陳保基,2012,我國農業發展政策與方向,2012年臺灣農村經濟學會年會暨農業經濟學術研討會。 10.彭作奎、蔡秉叡、蔡碩倉,2006,台灣蝴蝶蘭產業價值鏈建構之研究,中華農學會報,第7卷第4期,第311-323頁。 11.黃琮琪(2004),「休閒農業經營總收益調查」,行政院農業委員會計畫。 12.劉耀中、林士彥、駱文斌,2011,我國蝴蝶蘭產業價值活動之實證研究:應用網絡分析程序法(ANP),農業經濟叢刊,第16卷第2期,第143-182頁。 二、英文部分 1.Allee, V., 2000, Reconfiguring the Value Network. Journal of Business Strategy, 21(4), pp. 36-39. 2.Bollinger, A. S., and R. D. Smith, 2001, Managing Organizational Knowledge as a Strategic Asset. Journal Knowledge Management, 5(1), pp. 8-18. 3.Bono, E. D., 1992, Serious Creativity, USA, HarperCollins Publishers. 4.Frondizi, R., 1962, What is Value – An Introduction to Axiology, Translated by Solomon Lipp, Illinois'' Open Court Pub- lishing Co. 5.Kim, W. C., and R. Mauborgne, 2005, Blue Ocean Strategy-how to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, Boston. 6.McLoughin, D., and C. Horan, 2000, Business Marketing: Perspectives from the Markets-as-networks Approach. Industrial Marketing Management, 29(4), pp. 285-292. 7.Monroe, E. B., 1991, Pricing-making Profitable Decisions. McGraw-Hill, New York. 8.Parolini, C., 1999, The Value Net – A Tool for Competitive Advantage, John Wiley and Sons. 9.Sheth, J. N., B. I. Newman, and B. L. Gross, 1991, Consumption values and market choices: Theory and applications. South-Western Publisher 10.Walter, A., T. Ritter, and H. G. Gemuunden, 2001, Value Creation in Buyer-seller Relationships: Theoretical Considerations Empirical Result from a Supplier’s Perspective, Industrial Marketing Management, 30(4), pp. 365-377. 11.Webster, F. E., 1992,The Changing Role of Marketing in the Corporation. Journal of Marketing, 56(3), pp. 1-17. 12.Wilson, D. T., and S. Jantrania, 1994, Understand the Value of Relationship. Asia-Australia Marketing Journal, 2, pp. 55-66.
摘要: 
本研究目的在建構台灣芋頭產業價值鏈分析架構,並計算出不同運銷階段的附加價值,以作為分析大甲區芋頭產業的發展策略。依據實證分析結果,本研究之結論如下:
在受訪者社會經濟變數方面,包括年齡、教育程度、年資、傳承的分析。在產業特性方面得到芋頭的主要品種、運銷策略、價格、芋農對芋頭產業的看法、目前面臨最大的經營問題以及目前最需要政府協助解決的問題。此外,得到芋頭產業業者生產成本、收益且計算附加價值與產業價值鏈分析結果。並透過單因子變異數分析實證得出不同年資對芋頭總收益有顯著性的影響。最後根據結論提出具體明確的建議,以利芋農及農委會施政之參考。

The purpose of research aims at constructing analytic framework to analyzing value-added chain of taro industry in Taiwan and calculating added value of different marketing stage. That can be considered as development strategy of taro industry in Dajia.
Based on empirical results, the conclusions can be summed up as follows: In interviewee''s social economic variables, the analysis includes age, education degree, seniority and inheritance. In industry''s characteristic, we obtained the main variety, marketing channel, price, facing the greatest management problems and needing government’s help to solve the problems at present in taro industry. In addition, we obtained cost structure, income structure, added value and industry value chain. And it is to be proved that if age, education and seniority affect profitability through one factor ANOVA analysis. Finally, we obtained that there were significant differences that seniority indeed affected profitability. Via above-mentioned conclusions, this research provided concret suggestions with taro producers and Council of Agriculture.
URI: http://hdl.handle.net/11455/81183
其他識別: U0005-2707201313591600
Appears in Collections:農業暨自然資源學院

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