Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/81192
標題: 高接梨農園經營策略之探討-以臺中市東勢區為例
The Operation Strategies of Grafted Pear Farm-Case Study of Dongshih District in Taichung
作者: 盧治佑
Lu, Chih-Yu
關鍵字: 高接梨;Grafted pear;深入訪談法;SWOT分析法;In-depth interview;SWOT analysis
出版社: 農業企業經營管理碩士在職專班
引用: 一、中文部份 行政院農業委員會,2012,農業統計年報。 吳萬益,2008,企業研究方法三版,台北,華泰文化事業股份有限公司。 阮素芬、陳右人,2005,促進高接梨著果技術之探討,台中區農業改良場特刊,梨栽培管理之研討會專輯,第75輯第223-241頁。 林月金、高德錚,2005,台灣梨產業分析,台中區農業改良場特刊,梨栽培管理之研討會專輯,第75輯第13-46頁。 林信山、林嘉興,1985,梨產期調節,果樹產期調節,豐年社,台北市,第67-83頁。 林嘉興、張林仁、廖萬正,1995a,認識國產高品質梨之果實,台中區農業專訊,第12輯第6-8頁。 林嘉興、廖萬正、林信山、張林仁,1991,梨栽培之回顧與展望,臺灣果樹之生產及研究發展研討會專刊,第35輯第379-396頁。 徐信次、黃和炎,1990,寄接梨之栽培管理,台南區農業改良場技術專刊,第106輯第1-30頁。 張林仁、林嘉興、林信山,1989,梨樹之營養動態,果樹營養與果園土壤管理研討會專輯 p.233-243。 張榕生,1979,橫山梨寄接新世紀梨之初步觀察,科學農業,第27輯第52-55頁。 黃美華,2003,台灣梨產業遭遇之問題與因應對策,農政與農情第127期第25-26頁。 黃琮琪,2004,休閒農業經營產值調查,行政院農委會計畫報告。 廖萬正,2005,梨台中1號與台中2號品種之育成,台中區農業改良場特刊,梨栽培管理之研討會專輯,第75輯第112-136頁。 劉方梅,2005,梨產業現況與發展策略,台中區農業改良場特刊,梨栽培管理之研討會專輯,第75輯:第1-11頁。 劉方梅,2012,農糧署核定寄接梨穗進口量與實際進口量比較,私人通訊,未發表資料。 農情報告資源網。 財政部關稅總局,進出口值。 二、英文部份 Andrew (1980),“The Concept of Corporate Strategy.” Richard D,Irwin Press. Minichiello, V., R,Aroni, E,Timewell and L,Alexander, 1995, In-depth Interviewing, Second Edition,South Melbourne: Longman. Williams M., 1997, Social Surveys: Design to Analysis,In: T,May (Ed.) Social Research Issues, Methods and Process,Buckingham: Open University Press.
摘要: 
臺中市東勢區的高接梨栽培面積高居全國之冠,而在台灣加入WTO後,現在又與大陸簽訂EACT,在各項進口水果的衝擊之下,加上高接梨的外銷市場拓展不易,導致於高接梨產銷失衡的問題越趨嚴重。
本研究透過深入訪談法,將所收集到的資料,依據SWOT法分析,探討東勢區高接梨農戶如何經營自身農場,以達到永續經營之目標。

研究結果顯示:
1.目前4家農戶都認為,農場必須轉型朝休閒農場的方向發展,才能永續經營。
2.搭配當地農會的休閒輔導策略做轉型,可藉由農會的各項資源發展,降低投資成本,以利轉型。
3.增加現場採果與直銷的數量,降低中間的運銷成本,增加收入。
4.搭配果樹認養的策略,結合地方與社區,組成一個團隊,提升農家體驗的方式。
5.提升服務性與素質-如接待、導覽、DIY教學等等,增加銷售農產品外的收入。
6.加工產品的開發,增加農產品的附加價值。

The planting area of the grafted pear in Taichung Dongshih is topped the highest in the country. But after Taiwan joined the WTO, signed EACT with China and impacted of various imported fruits, the Grafted pear faced increasingly serious problem of imbalance between production and marketing.
In this study ,through in-depth interview which based on SWOT analysis by using the collected data, want to investigate the grafted pear farmers in Dongshih how to run their own farms in order to achieve the goal of sustainable management.

The results show that:
1.Currently four farmers believe that the farms must be transformed in the direction towards the development of leisure farms in order to sustainable management.
2.To transformed with the local Farmers Association of leisure counseling strategies ,the farmers could through the various resources trying to reduce investment costs.
3.Increased revenue by adding the number of field fruit picking and direct sales and cutting down middle of the marketing costs .
4.Combining local farms and community to form a team, with the strategy of fruit trees adoption to improve the way of farm experience.
5.Improve the quality of service- such as the reception, navigation, DIY teaching, etc., to increase sales of agricultural products additional income.
6.Increasing the added value of agricultural products in development of processed products.
URI: http://hdl.handle.net/11455/81192
其他識別: U0005-2907201309402700
Appears in Collections:農業暨自然資源學院

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