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標題: A Study of Visitors' Behavior in Tung-Shih Forest Station
作者: 歐聖榮
Sheng-Jung Ou
Ker-Chang Fu
Hsin-Hui Pu
關鍵字: Crowding perception;擁擠感;Agricultural tourism;Factor analysis;Cluster analysis;Recreation motivation;Recreation experience;休閒農業;因素分析;簇群分析;遊憩動機;遊憩體驗
Project: 興大園藝, Volume 17, Page(s) 55-65.
Horticulture NCHU, Volume 17, Page(s) 55-65.

The main purpose of this study was to understand the visitors' behavior in Tung-Shih Forest Station. The questionnaire was designed based on the theories of recreation motivation, recreation experience, crowding perception, and agricultural tourism. Factor analysis, cluster analysis, t-test and one-way ANOVA were used to analyze the data. The results indicated that visitors' attitude for management was influenced by their motivation, and their crowding perception was different between holidays and non-holidays.
ISSN: 0255-5921
Appears in Collections:第17期

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