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標題: 休閒農業民宿旅客特性與需求之研究
Visitors' Characteristics and Demands of Pension in Agriculture Tourism Areas
作者: 歐聖榮
Sheng-Jung Ou
Huey-Giuan Gian
關鍵字: Agriculture tourism;休閒農業;Pension;Demand;Visitors Characteristics;民宿;需求;旅客特性
Project: 興大園藝, Volume 22, Issue 2, Page(s) 135-148.
Horticulture NCHU, Volume 22, Issue 2, Page(s) 135-148.
The main purpose of this study was to understand visitors'characteristics and demands of pension in agriculture tourism areas. It was expected that the results woyld provide guidelines for future pension development and implementation. This study used questionnaries to survey two pension villages in agriculture tourism area, Barguarly and Lewgoo. The study used systematic sampling method to select survey samples and 218 valid samples were obtained. Data were analyzed by descriptive statistics, T-test, and one-way analysis of variance. The results showed that there were significant differences on the demand of facility and service among five clusters, including benefit sought cluster, environmental characteristic cluster, tryout cluster, convenience cluster, and general cluster. Visitors with different characteristics had similar perceptions on the demand of facility and service.

ISSN: 0255-5921
Appears in Collections:第22卷 第02期

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