Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/81656
標題: 以立面綠化設計改善都市商業街道視覺品質之模式研究
A Study on Improving Visual Quality with Perpendicular Greening Design at Urban Streets
作者: 歐聖榮
Sheng-Jung Ou
蘇瑋佳
Wei-Chia Su
關鍵字: Perpendicular Greening;立面綠化;Planting Design;Urban Street;Perference;Conjoint Analysis;植栽設計;商業街道;偏好;聯合分析法
Project: Horticulture NCHU, Volume 26, Issue 1, Page(s) 43-56.
興大園藝, Volume 26, Issue 1, Page(s) 43-56.
摘要: 
The major purposes of this study were (1) to compare the effect of different stimuli, in terms of image and vocabulary form, by using conjoint analysis, and (2) to discuss the influences of detailed attributes of greening plants on observers' preference. It was expected that the study would find out the relative importance of different detailed attributes in order to be employed as guidelines for future perpendicular greening in urban street.
The study used a computer simulation technique and a questionnaire survey to obtain data. In the questionnaire, the detailed attributes were presented in different forms, image and vocabulary. Three important detailed attributes were selected in according to the results of literature review and each attribute contained three levels. These attributes included the number of color (level 1: 2 different colors, level 2: 3 different colors, level 3: 4 different colors), the contrast of color (level 1: weak, level 2: middle, level 3: strong), and the proportion of greening coverage (level 1: 10%, level 2: 20%, level 3: 30%). In order to obtain the image stimuli for survey, the study utilized a computer simulation technique to create ten urban street scenes including one original without adding any detailed attribute of planting on it and nine simulated scenes with different combinations of planting's detailed attributes. Through convenient sampling, the study obtained 276 valid samples.
The study used the descriptive statistics, t-test, correlation analysis, and conjoint analysis to explain the results and examine the hypotheses. The results showed that there was no difference of effect between image and vocabulary form. However, in the part of image, the most important attribute was the number of color, followed by the proportion of greening coverage, and the contrast of color. In the part of vocabulary from, the most important attribute was the number of color, followed by the contrast of color, and the proportion of greening coverage. Overall, the most preferred one was the scene, which was simulated by using four different kinds of color, weak color contrast, and 30% of greening coverage.

本研究之目的在利用聯合分析法探討商業街道立面綠化設計中,植栽細部屬性對觀賞者偏好之影響,並採照片與文字並列之問卷進行調查,發現兩種呈現方式所得結果並無差異,而植栽屬性中,以色彩數量之相對重要性最高,色彩對比性及覆蓋比例居次,最受觀賞者偏好之街道景觀為色彩數量4種、色彩對比性弱、覆蓋比例30%之組合。
URI: http://hdl.handle.net/11455/81656
ISSN: 0255-5921
Appears in Collections:園藝學系
第26卷 第01期

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