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標題: A Study on Repurchase Visitors' Accommodation Preferences for B&B Industry
作者: Sheng-Jung Ou
I-Chun Lin
關鍵字: 民宿;Repurchase Visitors;住宿型態偏好;重宿旅客;B&B Industry;Accommodation Preferences
Project: 興大園藝, Volume 30, Issue 2, Page(s) 73-82.
Horticulture NCHU, Volume 30, Issue 2, Page(s) 73-82.
The purpose of this study was to explore the repurchase visitors' accommodation preferences for B&B industry. Through this study, it was expected that customer relationship management suggestions help B&B manages achieve the objectives of sustainable development. The questionnaires were distributed to the visitors who have been stayed in B&B over 2 nights or more in Taiwan. The study used mail questionnaire survey method to collect the required data. Results of this study demonstrated that repurchase visitors had the highest preference for ''cordial and sincere greeting from B&B hosts'' and ''pleasing environment'', while ''the luxurious equipments'' was rated as the least important ones. Furthermore, the socio-economic background of repurchase visitors with different characteristics had different preferences of selecting the accommodation demand.

ISSN: 0255-5921
Appears in Collections:第30卷 第02期

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