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標題: 國家森林遊樂區森林浴服務品質要素屬性之研究
The Quality of Forest Bath Service Elements among National Forest Recreation Area
作者: Ching Li
Shu-Ling Huang
Li-Hsin Weng
Yi-Hui Ou
關鍵字: National Forest Recreation Area;Forest bath;Kano Two-Dimensional Model;國家森林遊樂區;森林浴;二維品質模式
Project: 林業研究季刊, Volume 35, Issue 4, Page(s) 295-305.

The main purpose of this study is to understand the quality of forest bath service elements among National Forest Recreation Area and to improve satisfaction. The study methods constructed 23 items to measure forest bath service quality from natural environment, physical environment and social environment. The study applied questionnaire survey and quota sampling in which 18 National Forest Recreation Area. The result of this research as following: (1) the manager should keep quiet and enough Phytoncid species to improve the natural environment quality and increase tourist satisfaction. (2) In order to improve satisfaction, the manager should provide enough space for walking, safety facilities, guide service and handicapped facilities in physical environment. (3) The manager should provide an opportunity for people who can participate in activities with family or friends to improve satisfaction in social environment.
Appears in Collections:第35卷 第04期

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