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標題: 探討社會人口統計變項及價值觀對擁擠度知覺的影響:以台灣國家公園及森林遊樂區之遊客為例
Exploring the Influence of Values and Socio-demographics on Perception of Crowding: The Case of National Park and Forest Recreation Visitors in Taiwan
作者: 劉耿佑
Keng-Yu Liu
Chieh-Lu Li
Ya-Han Wang
關鍵字: crowding perception;socio-demographics;values;hedonism;outdoor recreation;擁擠度知覺;社會人口統計變項;價值觀;享樂主義;戶外遊憩
Project: 林業研究季刊, Volume36, Issue 1, Page(s) 29-43.

The purpose of this study was to explore the influence of visitor socio-demographics and values on perception of crowding in the context of outdoor recreation. The data was collected at Taroko National Park during 2007 to 2008 on the east coast of Taiwan, and Huisun Forest Recreation Area as well as Basianshan National Forest Recreation Area during 2010 to 2011 on the west coast of Taiwan. A total of 1637 valid questionnaires were obtained from 33 on-site visitor surveys. The results showed that visitors who were married, Hakka groups and lived with their parents had higher crowding perception. In addition, the study revealed that visitors with harmonious values also tended to perceive crowding; whereas, visitors with achievement and hedonistic values were less likely to have crowding perception. The combined effects of socio-demographic and values variables explained 35 percent of variance in perception of crowding. This result confirmed the influences of visitor socio-demographics and values on perception of crowding. We suggested managers may tailor their services to meet the diverse backgrounds of their clientele. Discussion and management implications were also provided.
Appears in Collections:第36卷 第01期

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