Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/90376
標題: A study on service satisfaction for economic sector customers of local farmers' associations
基層農會經濟部門顧客服務滿意之探討
作者: 洪璿哲
Xuan-Zhe Hong
關鍵字: 農會;滿意度;Farmers' Association;Satisfaction
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摘要: 
In this study, Taiwan grassroots peasant sector customers as objects, to understand the status of grassroots peasant economy of service satisfaction, and the results analyzed by questionnaire, farmers will clarify the impact of service satisfaction. This study showed that performance, facility services, service projects, competitive environment, complaining treatment and overall satisfaction, a total of six major variables constructs, the total term of 34 questions asked, for overall satisfaction with a very high correlation .
According to the data will show the grassroots agricultural sector customers, for the internal personnel, equipment and service content, and external competition and complaining treatment, have a certain level requirements, not because of the customer's background vary, will also affect overall service satisfaction. Farmers would like to improve facilities and enhance solid software services sector of the economy will therefore increase customer service capabilities, will therefore increase revenue funds sector, which is the future of agriculture will be the development direction.
To identify cases overall service satisfaction, the higher the degree of satisfaction of the project, satisfaction will be higher in the overall reaction.
Finally, the grass-roots farmers' associations in the services sector of the economy and the overall customer satisfaction, the members of other customers more satisfaction than high, but customer-Africa economic sectors Agriculture Council membership is an important indicator of external competitiveness, primary agricultural sectors of the economy will create the future business project, in addition to catering to the original customer base, but should consider the foreign customer base, in order to strengthen competitiveness.

本研究以臺灣基層農會經濟部門顧客為對象,瞭解基層農會經濟部門服務顧客滿意度之現況,並藉由問卷結果分析,闡明農會服務顧客滿意度之影響。本研究結果顯示服務表現、設施服務、服務項目、環境競爭、抱怨處理及整體滿意度等共6個主要變項構念下,共計有34題問項,對整體滿意度有相當高的關聯性。
依資料顯現基層農會經濟部門顧客,對於從內部的人員、設備及服務內涵,與外部的競爭及抱怨處理等,都有一定要求水準,不會因顧客的背景而有所差異,也都會影響整體的服務滿意度。農會如能改善固體設施及提升軟體的服務,會因此提高經濟部門對顧客服務能力,也會因此增加經濟部門資金的收益,這是農會未來應發展方向。
就整體服務滿意度的認同情況來說,項目的滿意程度越高,反應在整體的滿意就會越高。
最後基層農會經濟部門顧客在服務項目及整體滿意度中,會員的滿意程度都比其他顧客來得高,但是經濟部門顧客中非會員是農會對外競爭重要指標,基層農會未來經濟部門開創的營業項目,除迎合原來顧客群,更應考量外來顧客群,以強化競爭能力。
URI: http://hdl.handle.net/11455/90376
其他識別: U0005-0302201516040800
Rights: 不同意授權瀏覽/列印電子全文服務
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