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標題: 策略導向、組織學習與創新績效關係之研究
The Relationships Between Strategic Orientation, Organizational Learning and Innovative Performance
作者: Yi-Ping Wang
關鍵字: Market orientation;Technology orientation;Exploratory learning;Exploitative learning;Radical innovation performance;Incremental innovation performance;市場導向;技術導向;探索學習;運用學習;激進式創新績;漸進式創新績效
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This research is according to the framework of 'resource-capability- performance', and describe firms how to facilitate to acquire new knowledge(exploratory learning) and refine knowledge(exploitative learning) by market orientation and technology orientation(resource), and get the better radical innovation performance and incremental innovation performance. In addition, this research further explores whether market orientation and technology orientation have the relationship of resources complementary or not. Meanwhile, this research also explores whether the exploratory learning and exploitative learning have the relationship of capabilities complementary or not.
The sample of this research is the manufacturing firms in Taiwan, which according with Common Wealth 2014 Magazine years published the 'Top 1000 manufactures' as the object of study. The questionnaires of total disbursements were 1000, and 147 valid questionnaires were collected, the overall response rate was 14.7%.The empirical results show (1) market orientation has positive significant impact on exploratory learning and exploitative learning (2) technology orientation has positive significant impact on exploratory learning and exploitative learning (3) exploratory learning has positive significant impact on radical innovation performance and incremental innovation performance, and its' has stronger impact on radical innovation performace than incremental innovation performance (4) exploitative learning has positive significant impact on radical innovation performance and incremental innovation performance, and its' has stronger impact on incremental innovation performace than the radical innovation performance (5) market orientation and technology orientation's interaction has positive significant impact on radical innovation performance and incremental innovation performance.

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