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標題: 以廠商行為理論觀點探討影響策略改變之因素以及其對公司績效之影響
Exploring the Relationship between Strategic Change and Corporate Performance: from the view of Behavior Theory of the Firm
作者: Shih-Chun Lo
關鍵字: Strategic change;Behavior Theory of the Firm;Strategic;convergence-divergence;performance;策略改變;廠商行為理論;策略一致與離散程度;績效
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How to respond to the competitor's action or performance and to change the strategy to improve performance in the dynamic environment has long been the strategic management issues that needed to be explore. A company may change its strategy due to the change of external environmental factors or the internal organizational factors. Nevertheless, these companies may change their strategies simply because they don't reach their expectations or sometimes the worse performance than their competitors. Based on the Behavior Theory of the Firm, this study tries to explore the factors that affect companies to change their strategy, and to find if there's some specific 'norms' in company's behavior.
This study investigates two stages, the first stage starts from the view of Behavior Theory of the Firm and trying to explore the factors affecting the change of company strategy. In the second stage, this study uses the fit perspective to investigate whether following these norms means performing well. The samples of this study are from Taiwan Economic Journal database, and it consists of 34 commercial banks from 2005-2012.
The empirical results show that when a focal firm's performance is above its aspiration level, its strategic convergence toward other firms decreases; furthermore, when a target or benchmark firm's performance is above the focal firm's performance, the focal firm's strategic convergence toward target or benchmark firm increases.

本研究探討兩個階段,第一個階段利用廠商行為理論為基礎,從廠商的角度出發,探索影響廠商進行策略改變時的因素為何;第二個階段則以配適 (Fit) 觀點來探討 依循該行為準則進行策略改變的企業,其績效表現是否真的較好?
本研究資料來自台灣經濟新報資料庫(Taiwan Economic Journal;TEJ),並收集 2005 至 2012 年之資料,以台灣商業銀行產業中 34 家商業銀行作為本研究資料分析之對象。
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