Please use this identifier to cite or link to this item:
|標題:||Impacts of Hedonic and Utilitarian Values on Customer Loyalty with Mobile Music Streaming Services
|關鍵字:||知覺享樂;知覺價格;資訊系統成功;音樂串流;滿意度;忠誠度;Perceived Hedonic;Perceived Price;Satisfaction;Loyalty;Music Streaming;Information System Success||引用:||Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of consumer research, 644-656. Bailey, J. E., & Pearson, S. W. (1983). Development of a tool for measuring and analyzing computer user satisfaction. Management science, 29(5), 530-545. Bei, L.-T., & Chiao, Y.-C. (2001). An integrated model for the effects of perceived product, perceived service quality, and perceived price fairness on consumer satisfaction and loyalty. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 14, 125-140. Bhote, K. R. (1996). Beyond customer satisfaction to customer loyalty: The key to greater profitability. Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer behavior 9th. South-Western Thomas Learning. Mason, OH. Brown, G. H. (1953). Brand Loyalty-fact of fiction. Trademark Rep., 43, 251. Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2002). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 77(4), 511-535. Chin, W. W. (1998). Issues and Opinion on Structural Equation Modeling. Management Information Systems Quarterly, 22(1). Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of retailing, 76(2), 193-218. Day, G. S. (1976). A two-dimensional concept of brand loyalty Mathematical Models in Marketing (pp. 89-89): Springer. DeLone, W. H., & McLean, E. R. (1992). Information Systems Success: The Quest for the Dependent Variable. Information Systems Research, 3(1), 60-95. Delone, W. H., & McLean, E. R. (2003). The DeLone and McLean Model of Information Systems Success: A Ten-Year Update. J. Manage. Inf. Syst., 19(4), 9-30. Dick, A. S., & Basu, K. (1994). Customer loyalty: toward an integrated conceptual framework. Journal of the academy of marketing science, 22(2), 99-113. Efron, B. (1979). Bootstrap methods: another look at the jackknife. The annals of Statistics, 1-26. Fischer, E., & Arnold, S. J. (1990). More than a labor of love: Gender roles and Christmas gift shopping. Journal of consumer research, 333-345. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 39-50. Friedlander, J. P. (2014, 2014). News and Notes on 2014 RIAA Music Industry Shipment and Revenue Statistics. from http://riaa.com/media/D1F4E3E8-D3E0-FCEE-BB55-FD8B35BC8785.pdf Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (Vol. 6): Pearson Prentice Hall Upper Saddle River, NJ. Hawkins, D., & Mothersbaugh, D. (2009). Consumer behavior building marketing strategy: McGraw-Hill. Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: emerging concepts, methods and propositions. the Journal of Marketing, 92-101. Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of consumer research, 404-420. Hong, S.-J., & Tam, K. Y. (2006). Understanding the adoption of multipurpose information appliances: The case of mobile data services. Information Systems Research, 17(2), 162-179. Jacoby, J., & Olson, J. C. (1977). Consumer response to price: an attitudinal, information processing perspective. Moving ahead with attitude research, 39(1), 73-97. Jones, M. A., Reynolds, K. E., & Arnold, M. J. (2006). Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes. Journal of Business Research, 59(9), 974-981. Jones, T. O., & Sasser, W. E. (1995). Why satisfied customers defect. Harvard business review, 73(6), 88-&. Kim, H.-W., Chan, H. C., & Gupta, S. (2007). Value-based adoption of mobile internet: an empirical investigation. Decision Support Systems, 43(1), 111-126. Kotler, P. (1994). Marketing management, analysis, planning, implementation, and control, Philip Kotler. Lee, H., Kim, J., & Kim, J. (2007). Determinants of success for application service provider: An empirical test in small businesses. International Journal of Human-Computer Studies, 65(9), 796-815. Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆. Journal of retailing, 77(1), 39-56. McKinney, V., Yoon, K., & Zahedi, F. M. (2002). The measurement of web-customer satisfaction: An expectation and disconfirmation approach. Information Systems Research, 13(3), 296-315. Monroe, K. B. (1990). Pricing: Making profitable decisions: McGraw-Hill New York, NY. Narayandas, N. (1996). The link between customer satisfaction and customer loyalty: an empirical investigation: Division of Research, Harvard Business School. Newman, J. W., & Werbel, R. A. (1973). Multivariate analysis of brand loyalty for major household appliances. Journal of marketing research, 404-409. Oh, H. (1999). Service quality, customer satisfaction, and customer value: A holistic perspective. International Journal of Hospitality Management, 18(1), 67-82. Oliver, R. L. (1997). Satisfaction: a behavioral perspective on the consumer. McGraw-Hill series in marketing. Oliver, R. L. (1999). Whence consumer loyalty? the Journal of Marketing, 33-44. Parasuraman, A., & Grewal, D. (2000). The impact of technology on the quality-value-loyalty chain: a research agenda. Journal of the academy of marketing science, 28(1), 168-174. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1994). Reassessment of expectations as a comparison standard in measuring service quality: implications for further research. the Journal of Marketing, 111-124. Petrick, J. F. (2005). Segmenting cruise passengers with price sensitivity. Tourism Management, 26(5), 753-762. Piccoli, G., Brohman, M. K., Watson, R. T., & Parasuraman, A. (2004). Net‐Based Customer Service Systems: Evolution and Revolution in Web Site Functionalities*. Decision Sciences, 35(3), 423-455. Pitt, L. F., Watson, R. T., & Kavan, C. B. (1995). Service quality: a measure of information systems effectiveness. MIS Quarterly, 19(2), 173-187. doi: 10.2307/249687 Quester, P., Neal, C., Pettigrew, S., Grimmer, M., Davis, T., & Hawkins, D. (2007). Consumer behaviour: Implications for marketing strategy: McGraw-Hill. Reichheld, F. P., & Sasser, W. E. (1990). Zero defeciions: Quoliiy comes to services. Harvard business review, 68(5), 105-111. Reynolds, H. (1974). Increasing Trustees' Compensation to Meet Inflation and Accomplish Trust Purpose. Trusts & Estates, 113(8), 494-503. Ryu, K., Han, H., & Jang, S. (2010). Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry. International Journal of Contemporary Hospitality Management, 22(3), 416-432. Seddon, P. B. (1997). A Respecification and Extension of the DeLone and McLean Model of IS Success. Information Systems Research, 240-253. Seddon, P. B., & Kiew, M. Y. (1996). A partial test and development of DeLone and McLean's model of IS success. Australasian Journal of Information Systems, 4(1). Srinivasan, A. (1985). Alternative measures of system effectiveness: associations and implications. MIS Quarterly, 243-253. Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of retailing, 77(2), 203-220. Turel, O., Serenko, A., & Bontis, N. (2007). User acceptance of wireless short messaging services: Deconstructing perceived value. Information & Management, 44(1), 63-73. Voss, G. B., Parasuraman, A., & Grewal, D. (1998). The roles of price, performance, and expectations in determining satisfaction in service exchanges. the Journal of Marketing, 46-61. Wang, L. C., Baker, J., Wagner, J. A., & Wakefield, K. (2007). Can a retail web site be social? Journal of marketing, 71(3), 143-157. Wang, Y. S. (2008). Assessing e-commerce systems success: a respeciﬁcation and validation of the DeLone and McLean model of IS success. Information Systems Journal, 529-557. Wang, Y. S., & Liao, Y. W. (2008). Assessing eGovernment systems success: A validation of the DeLone and McLean model of information systems success. Government Information Quarterly, 25(4), 717-733. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. the Journal of Marketing, 2-22. Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. the Journal of Marketing, 31-46.||摘要:||
With the rapid development of technology and wireless networks, mobile devices are very popular to be used in our life. Thus, a variety of mobile applications and services are developed for mobile users to use. To keep up with this trend, online music streaming service providers also developed their mobile applications for their customers. However, the use of mobile music streaming service is required to pay a monthly fee. To charge the monthly fee is the primary source of profit for music streaming providers. Customer loyalty is seen as an important indicator of the company's profitability. Therefore, what factors can affect the user loyalty will be an important issue for mobile music streaming service.
From the perspective of marketing and information systems, this study developed a research framework to examine the role of hedonic and utilitarian values on user loyalty and satisfaction with using mobile music streaming service. We also posit information quality, system quality and perceived price as the key variables of hedonic and utilitarian values.
Our findings showed that the system quality, information quality, and perceived price signiﬁcantly affect hedonic and utilitarian values. Hedonic and utilitarian values significant influence on user satisfaction. But the user loyalty of mobile music streaming service is only determined by utilitarian value and user satisfaction. Finally, we hope this result may be helpful for music streaming service providers to improve their mobile music streaming services and to make an effective marketing strategies.
|Appears in Collections:||科技管理研究所|
Show full item record
Files in This Item:
TAIR Related Article
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.