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標題: The Driving Factors of Key Value Influence Online B2B Banking Satisfaction
作者: 宋佩昱
Pei-Yu Sung
關鍵字: 企業對企業(B2B);TOE 架構;商業資訊系統;電子商務;資訊價值和品質;中小型企業(SME);Business-to-Business (B2B);TOE Framework;Business Information Systems;E-Business;Information Value & Quality;Small and Medium-Sized Enterprises (SMEs)
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Purpose –In the case of rapid technological progress, online business-to-business (B2B) banking services provide efficient and convenient finical services for corporate users. However, there are some problems when it comes to maintaining the value assessment and cost expenditure, such as, companies have to consider the financial situation or enhancement of the company's value creation. As a result, this paper aims to examine the factors in Small and Medium-Sized Enterprises (SMEs) that affect the adoptions of B2B online banking value in Taiwan. Design/methodology –We use Tornatzky et as' Technological-Organizational-Environment (TOE) framework for our research framework. This study includes convince and security in technological factors. An organizational factor includes aggressive IT use and innovative culture. An environmental factor includes enabling policy, and strategic regulations. These were examined to determine if these factors are affecting online B2B banking value. Originality/value –We hope this predicting discovery allows the factors to influence the value of B2B online banking. Furthermore, these findings of research framework may be helpful and beneficial for executive managers or banking systems investors when implementing online B2B banking, therefore, it is worthy for researchers who are developing related theories.

驅動關鍵價值因素影響線上企業對企業電子銀行的滿意度調查之研究目的 - 在科技迅速進步的環境下,線上企業對企業(B2B)的電子銀行功能,提供企業用戶高效率及便捷的服務。然而,當企業涉及到維持價值評估與成本支出的因素,仍然有許多問題。舉例來說,企業需考量公司的財務狀況,探討如何同時讓公司創造更多的價值。因此,本文旨在探討驅動關鍵價值因素影響線上 B2B電子銀行的滿意度調查。設計/方法 – 本研究使用 Tornatzky 的 TOE 為研究架構,在此框架中包含了三個構面,分別為'科技、組織與環境?。這項研究在科技因素中,包括電子銀行的方便性和電子銀行的安全性。在組織因素中,包括積極使用資訊科技和創新文化。在環境因素中,包括有政策和策略性規章。這六項變數用來檢驗是否影響線上 B2B 電子銀行的價值。創舉/價值 - 我們希望本研究的檢測,可以發現這些變數是否影響的 B2B 電子銀行的價值。除此之外,這項研究結果對於 B2B 電子銀行是有益的,並有利於幫助財務經理或銀行系統開發者作決策。因此,對未來正在開發相關理論的研究人員是有價值的。
其他識別: U0005-3105201515090200
Rights: 同意授權瀏覽/列印電子全文服務,2018-07-15起公開。
Appears in Collections:科技管理研究所

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