Please use this identifier to cite or link to this item:
DC FieldValueLanguage
dc.contributorHsin-You Chuoen_US
dc.contributor.authorYun-Ju Chenen_US
dc.identifier.citationArora, R. (2006). Product positioning based on search, experience and credence attributes using conjoint analysis. Journal of Product & Brand Management, 15(5), 285-292. doi: 10.1108/10610420610685695 Bloom, P. N., & Pailin, J. E. (1995). Using information situations to guide marketing strategy. Journal of Consumer Marketing, 12(2), 19-27. Bocock, R. (1993). Consumption. London: Routledge. Bose, R. C., & Bush, K. (1952). Orthogonal arrays of strength two and three. The Annals of Mathematical Statistics, 23(4), 508-524. Cattin, P., & Wittink, D. R. (1982). Commercial use of conjoint analysis: A survey. Journal of Marketing, 46(3). Cheng, F. S., Ooi, C. S., & Ting, D. H. (2010). Factors Affecting Consumption Behavior Of Metrosexual Toward Male Grooming Products. International Review of Business Research Papers, 6(1), 574‐590. Chiang, C.-T. (2010). Research of Female Consumer Behavior in Cosmetics Market Case Study of Female Consumers in Hsinchu Area Taiwan. iBusiness, 02(04), 348-353. doi: 10.4236/ib.2010.24045 Darby, M. R., & Karni, E. (1973). Free Competition and the Optimal Amount of Fraud. Journal of Law and Economics, 16(1), 67-88. Datamonitor. (2005). Feature Analysis: Boys will be boys?More male consumers embrace feminine values MarketWatch: Global Round-up, 4(10), 10-11. Ekelund, R. B. J., Mixon, F. G. J., & Ressler, R. W. (1995). Advertising and information: An empirical study of search, experience and credence goods. Journal of Economic Studies, 22(2), 33-43. Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior, 8th. New York: Dryder. Engel, J. R., Blackwell, R. D., & Miniard, P. W. (2001). Consumer behavior. Orlando Florida: Harcourt Inc. Euromonitor. (Aug, 2013). Skin care in Taiwan Green, & Srinivasan. (1978). Conjoint analysis in consumer research: Issue and outlook. Journal of Consumer Research, 5, 103-123. Hagerty, M. R. (1985). Improving the predictive power of conjoint analysis: The use of factor analysis and cluster analysis. Journal of Marketing Research, 168-184. Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic Consumption_Emerging Concepts, Methods and Propositions. Journal of Marketing, 46(summer), 92-101. Holbrook, M. B., & Moore, W. L. (1981). Feature interactions in consumer judgments of verbal versus pictorial presentations. Journal of Consumer Research, 103-113. Hsieh, Y. C., Chiu, H. C., & Chiang, M. Y. (2005). Maintaining a committed online customer: A study across search-experience-credence products. Journal of Retailing, 81, 75-82. Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57, 1-22. Khraim, S., & Hamza. (2011). The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers. International Journal of Marketing Studies, 3(2). doi: 10.5539/ijms.v3n2p123 Kotler, P. (1997). Marketing Management : analysis, planning, implementation and control. . New Jersey: Prentice Hall. Kotler, P. (2003). Marketing Management. Upper Saddle River.: New Jersey: Pearson Education, Inc. Krishnan, B. C., & Hartline, M. D. (2001). Brand equity is it more important in services? Journal of service marketing, 15(5), 328-342. Liebermann, Y., & Flint-Goor, A. (1996). Message strategy by product-class type: A matching model. International Journal of Research in Marketing, 13, 237-249. Luce, D. R., & Tukey, J. W. (1964). Simultaneous Conjoint Measurement: A New Type of Fundamental Measurement. Journal of Mathematical Psychology 1(February), 1-27. Malhotra, N. K. (1982). Structural reliability and stability of nonmetric conjoint analysis. Journal of Marketing Research, 199-207. Nelson, P. (1970). information and consumer. Journal of Political Economy, 78(2), PP. 311-329. Nixon, S. (1992). Have you got the look? Masculinity and shopping spectacle. London: Routledge. Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic Brand Concept-Image Management. Journal of Marketing, 135-145. Richardson, P. S., Dick, A. S., & Jain, A. K. (1994). Extrinsic and intrinsic cue effects on perceptions of store brand quality. Journal of Marketing, 58(4). S.S. Shimpi, D. K. S. (2010). A factor analysis on product attributes for Consumer buying behavior of male cosmetics in pune city. International Journal in Multidisciplinary and Academic Research, 2(2). Schlessinger, J. (2007). Skin care for men and its marketing. Dermatol Ther, 20(6), 452-456. doi: 10.1111/j.1529-8019.2007.00161.x Strahilevitz, M. a., & Loewenstein, G. (1998). The Effect of Ownership History on the Valuation of Objects. Journal of consumer research, 25. Sturrock, F., & Pioch, E. (1998). Making himself attractive: the growing consumption of grooming products. Marketing Intelligence & Planning, 16(5), 337-343. Sukato, N., & Elsey, B. (2009). A Model of Male consumer Behaviour in Buying Skin Care Products in Thailand. ABAC Journal, 39-52. Tiang, P. (2004). The role of brand name in customization decisions: A search vs. experience perspective. Journal of Product and Brand Management, 13(2), 78-83. Wan, W., Xu, H., Zhang, W., Hu, X., & Deng, G. (2011). Questionnaires-based skin attribute prediction using Elman neural network. Neurocomputing, 74(17), 2834-2841. doi: 10.1016/j.neucom.2011.03.040 Wind, Y. (1976). Preference of relevant others and individual choice models. The Journal of Consumer Research, 3(1), 50-57. Yang, D.-J., Huang, K. C., & Feng, X. (2011). A Study of the Factors that Affect the Impulsive Cosmetics Buying of Female Consumers in Kaohsiung. International Journal of Business and Social Science, 2(24), 275-282. EOLembrain東方快線. (2012年2月). 邁向美魔女之路,勤奮保養要趁早. 光井武夫. (1993). 新化妝品學_日. 中國輕工業出版社. 周文賢,張欽富. (2000). 聯合分析在產品設計之運用. 台北市: 華泰文化事業公司. 經濟部工業生產統計磁帶資料,台灣經濟研究院產經資料庫整理. (2013年7月). 化粧品製造業之現況與展望. 蔡雅雯. (2007). 消費者對搜尋品、體驗品及相信品品牌線索偏好之研究.zh_TW
dc.description.abstractPeople desire to stay forever young rather than aging, and the dramatic growth of skincare market shows that the increasing needs. In addition, it was mentioned that the method of dealing with product information and the preference for attributes of products differ from consumers. In the past, the research in cosmetic industry focuses on the consumers' motivations and decision-making behavior. However, to know how consumers search product information and what consumers prefer are significantly important. This study aims to estimate preference for attributes of facial skincare products while consumers with a variety of traits choose facial skincare products, and examines the relative importance of search attributes, experience attributes and credence attributes. This study uses quota sampling and collects 459 usable questionnaires, and then takes conjoint analysis methodology for investigating consumers' preference for attributes of facial skincare products. The finding indicated that the differences of consumers' preference for attributes of facial skincare product did exist. Generally, people consider the search attributes more important, while the credence attributes and the experience attributes as followed. According to the relative weight of importance, it also illustrates the order of attributes that consumers focus on. Safety of the product is the first, and brand, days of use to see visible results, and product texture as followed. Finally this study suggests on the implement of helping marketer in developing new facial skincare products and marketing strategy.en_US
dc.description.abstract由於價值觀的改變、高齡化社會趨勢與生活環境改善,保養的觀念越來越受重視,化妝品需求因而產生,不只是女性市場成長,男性市場近年來更是有驚人的成長,加上政府持續推動化妝品產業,更顯示化妝品市場具有很大的發展潛力。 以往化妝品之消費者研究中,主要在探討消費者購買化妝品的動機及購買決策,卻忽略了消費者在決策過程中蒐集資訊及消費者屬性偏好的部分,而消費者處理資訊方式上的不同,因此本研究欲了解消費者對於臉部肌膚保養產品屬性偏好,並且瞭解消費者對於搜尋屬性、經驗屬性及信任屬性的相對重要性,進而提供業者未來推出新產品以及擬定行銷策略時之參考。 為探究產品屬性偏好,本研究採用聯合分析法,透過量化的方式明確了解消費者心中的偏好,從分析中可得知消費者對於臉部肌膚保養產品屬性的相對重要性比重,以及各水準之效用值,進而了解消費者心中產品屬性的最佳化組合。整體分析結果為: 1.全體分析結果之臉部肌膚產品屬性排序,依相對重要性比重排列依序為安全性、品牌、產生功效所需時間、質地。 2.全體受測者對於解決不同肌膚問題之臉部肌膚產品屬性排序結果,敘述如下。改善膚色功能之臉部肌膚產品屬性排序為品牌、安全性、產生功效所需時間、質地,改善肌膚狀況之臉部肌膚產品屬性排序為安全性、產生功效所需時間、品牌、質地。保濕之臉部肌膚產品屬性排序為品牌、安全性、產生功效所需時間、質地。 3.整體受測者偏好之最佳臉部肌膚保養產品屬性組合是品牌為資生堂、質地偏液狀、有標示經皮膚科醫生測試、三天產生功效的臉部肌膚保養產品。zh_TW
dc.description.tableofcontents目錄 謝誌 i 中文摘要 ii 英文摘要 iii 表目錄 vi 圖目錄 viii 第一章 緒論 1 1-1研究背景與動機 1 1-2 研究目的 2 1-3 研究流程圖 2 第二章 文獻回顧 3 2-1 臉部肌膚保養產品定義 3 2-2 產品屬性 4 第三章 研究設計 8 3-1 聯合分析法 8 3-2 產品屬性篩選 8 3-3 正式問卷樣本收集 16 第四章 分析結果 17 4-1 樣本之描述性統計分析 17 4-2 聯合分析之估計程序 19 4-3 全體樣本之聯合分析結果 19 4-4 依人口統計變數之聯合分析結果 21 4-5 不同產品功能之聯合分析結果屬性中各水準的相對重要性分析 47 4-6總體研究結果 53 第五章 結論 56 5-1 研究結果與行銷建議 56 5-2 研究限制與未來建議 59 附錄一 前測問卷(以潔膚產品為例) 65 附錄二 正式問卷(一) 67 附錄三 正式問卷(二) 68 附錄四 正式問卷(三) 69 附錄五 正式問卷(四) 70 附錄六 正式問卷(五) 71 附錄七 正式問卷(六) 72 附錄八 正式問卷(七) 73 附錄九 正式問卷(八) 74 附錄十 正式問卷(九) 75zh_TW
dc.subjectFacial skincare productsen_US
dc.subjectproduct attributesen_US
dc.subjectconjoint analysisen_US
dc.titleA study of consumers' preferences for attributes of facial skincare product–An application of conjoint analysisen_US
dc.typeThesis and Dissertationen_US
item.openairetypeThesis and Dissertation-
item.fulltextwith fulltext-
Appears in Collections:行銷學系所
Files in This Item:
File Description SizeFormat Existing users please Login
nchu-103-7101044006-1.pdf1.56 MBAdobe PDFThis file is only available in the university internal network    Request a copy
Show simple item record

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.