企業發展策略與轉型-以醫療器材S公司為例

Abstract

近年來，台灣已邁入高齡化與高所得的環境，國民對於醫療保健日益重視。而台灣的健保制度的完善，保障了全體國人就醫的權利，相同地也引領著台灣醫療產業的蓬勃發展。然而，國人對於健保資源認知有限的情況下，使得醫療支出快速攀升，導致健保署於給付方面開始實施各種節制措施。此外，醫療機構集團化的增長，使其集團醫療器材採購採用聯合採購制度，造成醫療器材廠商議價能力的下降。種種原因削弱了台灣醫療器材公司的生存空間。本研究以醫療器材代理與製造商S公司為例，探討企業於環境變遷下，如何就現有的競爭優勢與環境的改變，研擬出企業未來的轉型目標與方向。 本文透過Andrews（1971）「SWOT分析」、Porter（1979）「五力分析模型」、Porter（1985）「價值鏈分析」及Porter（1985）「一般性策略」分析個案公司現今之競爭優勢與策略。接著使用陳明璋（1996）「企業轉型的策略與成功關鍵」內的五種轉型類別探討個案公司未來所期望的轉型方向與目標。

In recent years, Taiwan has moved toward the aging society and the high income situation, so people here become more consider the healthcare. National Health Insurance in Taiwan which leads the development of medical industry ensures people's right of seeking medical advice. However, the medical expenditure rapidly goes up, because people mistake the real concept of the health insurance. To fix the situation, National Health Insurance Administration has to apply some control measures. Furthermore, the grow of the medical institution organization leads the outcome that the group can purchase medical device with a huge amount, causing the medical instrument companies' bargain power become lower than before. Therefore, all of above would reduce the medical instrument companies' living space. In this thesis, I would choose S company which is the agent and the manufacturer in this industry as an example, and figure out how this company to follow its existing advantages to develop its transformation under these situations. In this thesis, I would adopt Andrews（1971）'SWOT Analysis'、 Porter（1979）'Five Forces Analysis'、 Porter（1985）'Value Chain Analysis' and Porter（1985）'Generic Strategies' to analyze the company's existing competitive advantages and strategies. After that, I adopt Chen（1996）five kinds of transformation to study the company's future purpose and direction.