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標題: 企業發展策略與轉型-以醫療器材S公司為例
Enterprise Development Strategy and Transformation – A Case Study of S Company in Medical Instrument Industry
作者: Ya- Yu Tsou
關鍵字: Medical instrument industry;Five Forces Analysis;SWOT Analysis;Value Chain Analysis;Generic Strategies;Enterprise transformation;醫療器材產業;五力分析;SWOT分析;價值鏈分析;一般性策略;企業轉型
引用: 中文文獻 陳明璋. (1996). 企業轉型的策略與成功關鍵. 貿易週刊,(1690), 頁, 18-21. 周佳欣. (1997). 台灣中小企業策略性轉型之研究, 東吳大學企業管理研究所論文. 黃永松. (2001). 醫療器材業經營策略之研究--以個案公司為例, 國立政治大學經營管理碩士學程(EMBA)學位論文. 林飛雄. (2003). 醫療器材業經營及融資規劃之研究-以聯合骨科器材公司為例, 國立政治大學經營管理碩士學程(EMBA)學位論文. 楊子誼. (2005). 全民健保制度實施後台灣醫療器材產業經營策略之研究-以個案公司為例 , 國立成功大學高階管理碩士在職專班(EMBA)學位論文. 佘仲樸. (2011). 企業經營績效的影響分析-以台灣醫療器材產業為例, 國立中央大學產業經濟研究所碩士在職專班(EMBA)學位論文. 廖益誠. (2011). 全民健保政策對醫藥產業經營策略與模式的影響-以A公司為例, 國立臺灣大學商學組學位論文. 英文文獻 Adizes, I. (1979). Organizational passages—diagnosing and treating lifecycle problems of organizations. Organizational dynamics, 8(1), 3-25. Adrian, J. S. (1996). Value migration: how to think several moves ahead of the competition. Boston: The President and Fellows of Harvard College. Bibeault, D. B. (1998). Corporate turnaround: how managers turn losers into winners!. Beard Books. Gersick, C. J. (1994). Pacing strategic change: The case of a new venture. Academy of management journal, 37(1), 9-45. Kanter, R. M., Stein, B. A., & Jick, T. D. (1992). Organizational change: How companies experience it and leaders guide it. Kilmann, R. H., & Covin, T. J. E. (1988). Corporate transformation: Revitalizing organizations for a competitive world. Jossey-Bass. Levy, A., & Merry, U. (1988). Organizational transformation: revitalizing organization for a competitive world. Jessey-Bass Inc. Porter, M. E., & Teisberg, E. O. (2005). Redefining healthcare. Harvard Business School. Porter, M. E. (2008). Competitive advantage: Creating and sustaining superior performance. Simon and Schuster. Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard business review, 86(1), 25-40. Schendel, D., Patton, G. R., & Riggs, J. (1976). CORPORATE TURNAROUND STRATEGIES-STUDY OF PROFIT DECLINE AND RECOVERY. Journal of General Management, 3(3), 3-11. Shaheen, G. T. (1994). Approach to transformation. Chief Executive, 3, 2-5. Wycoff, J. (1995). Transformation thinking: tools and techniques that open the door to powerful new thinking for every member of your organization. Berkley Publishing Group.

In recent years, Taiwan has moved toward the aging society and the high income situation, so people here become more consider the healthcare. National Health Insurance in Taiwan which leads the development of medical industry ensures people's right of seeking medical advice. However, the medical expenditure rapidly goes up, because people mistake the real concept of the health insurance. To fix the situation, National Health Insurance Administration has to apply some control measures. Furthermore, the grow of the medical institution organization leads the outcome that the group can purchase medical device with a huge amount, causing the medical instrument companies' bargain power become lower than before. Therefore, all of above would reduce the medical instrument companies' living space. In this thesis, I would choose S company which is the agent and the manufacturer in this industry as an example, and figure out how this company to follow its existing advantages to develop its transformation under these situations.
In this thesis, I would adopt Andrews(1971)'SWOT Analysis'、 Porter(1979)'Five Forces Analysis'、 Porter(1985)'Value Chain Analysis' and Porter(1985)'Generic Strategies' to analyze the company's existing competitive advantages and strategies. After that, I adopt Chen(1996)five kinds of transformation to study the company's future purpose and direction.
其他識別: U0005-1507201512431600
Rights: 不同意授權瀏覽/列印電子全文服務
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