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標題: 後世貿時代的新農業產業產銷體系建立與農村地區社會網絡再構:以台灣中部地區有機米為例
New Agro-Industrial Marketing System and the Reconstruction of Rural Social Network at the Age of Post-WTO Era: The Organic Rice of Central Taiwan As a Case
作者: Chien-Hung Tung
Kang-Ting Tsai
關鍵字: WTO;Adoption;Reconstruction of social network;世貿組織;適應力;社會網絡再構
出版社: 臺中巿: 國立中興大學農學院
Project: 農林學報, Volume 64, Issue 1, Page(s) 21-28.
After joining the WTO, Taiwan agriculture has suffered serious challenges. Facing the opening of domestic market, traditional agricultural marketing systems begin to search for new possibilities. On the one hand, government tries to reinforce the traditional Farmers Association's existing marketing system; on the other hand, through learning new technology and information, the farmers themselves also try to development some new marketing channels to adopt the new economic situation. These changes show the adoption of Taiwanese farmers in the face of WTO and free trade challenge. Employing the establishment of organic rice farmers' network of central Taiwan as the case, this paper demonstrates how certain Taiwanese farmers, through the transformation of technology and information circulation, establish a new agromarketing system and brand new social network at the rural society. These new marketing system and social network, information and technology learning channels reflect the 1980s' social change and democratization at Taiwan. Some farmers who have experienced such dramatic social change quickly adopt the new situation and begin to re-construct new social network as a respond to the transformation of global and nation-state system. Their adoptions not only protect the economic interests of these farmers but also enforce their elite position at the rural society; at the same time, they also could gain certain profits from the new global market. In this research, we find out that in the post-WTO era, Taiwan's farmers would base on their economic rationale to re-arrange their land resources and products to make maximal profits under the guild line of commercial economy. When we look at individual case, we discover that certain Taiwanese farmers have high adaptation and/or self-program abilities. In the end, these well-adopted farmers demonstrate to us that Taiwanese farmers do have the ability and adoption to respond to the global market change.

Appears in Collections:第64卷 第01期

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