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dc.contributor.authorHan-Shen Chenzh_TW
dc.contributor.authorBi-Kun Tsaizh_TW
dc.contributor.authorChi-Ming Hsiehzh_TW
dc.description.abstractIn recent years, increasing concerns regarding the energy costs and environmental effects of urban motorcycle use have spurred the development of hydrogen-electric motorcycles in Taiwan. Although gasoline-powered motorcycles produce substantial amounts of exhaust and noise pollution, hydrogen-electric motorcycles are highly energy-efficient, relatively quiet, and produce zero emissions, features that suggest their great potential to reduce the problems currently associated with the use of motorcycles in city environments. This study identified the significant external variables that affect consumers’ purchase intentions toward using hydrogen-electric motorcycles. A questionnaire method was employed with a total of 300 questionnaires distributed and 233 usable questionnaires returned, yielding a 78% overall response rate. Structural equation modeling (SEM) was applied to test the research hypothesis. The research concluded that (1) product knowledge positively influenced purchase intentions but negatively affected the perceived risk; (2) perceived quality via hydrogen-electric motorcycles positively influenced the perceived value but negatively affected the perceived risk; (3) perceived risk negatively affected the perceived value; and (4) the perceived value positively affected purchase intentions. This study can be used as a reference for motorcycle manufacturers when planning their marketing strategies.zh_TW
dc.relationSustainability, 2017, 9(8), 1447zh_TW
dc.subjecthydrogen-electric motorcyclezh_TW
dc.subjectsustainability developmentzh_TW
dc.subjectgreen consumptionzh_TW
dc.subjectgreen consumption behaviorzh_TW
dc.titleDeterminants of Consumers' Purchasing Intentions for the Hydrogen-Electric Motorcyclezh_TW
dc.typeJournal Articlezh_TW
item.openairetypeJournal Article-
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