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dc.contributor.authorChi-Ming Hsiehzh_TW
dc.contributor.authorSung Hee Parkzh_TW
dc.contributor.authorChoong-Ki Leezh_TW
dc.description.abstractUnderstanding the decision-making process and predicting travel behavior are critical for destination tourism marketers. This study develops and tests a structural equation model using the extended Theory of Planned Behavior (TPB) to explain Chinese college students’ intention to travel to Japan. Ten hypotheses were proposed regarding the relationships between destination image, travel constraints, and the original TPB constructs. The results of structural analyses reveal that the extended TPB has better predictive power for travel intention to Japan than the original one. Attitude is found to have the greatest impact on intention to travel to Japan. The mediating role of travel constraints shows a significantly negative effect on the relationships between the predictors and travel intention except for the relationship between perceived behavioral control and travel intention. The results of this study can help improve marketing promotions and the development of more effective destination positioning strategies for Japanese inbound tourism.zh_TW
dc.relationJournal of Travel & Tourism Marketing, Volume 34, 2017 - Issue 1zh_TW
dc.subjectJapanese inbound tourismzh_TW
dc.subjecttravel intentionzh_TW
dc.subjectdestination imagezh_TW
dc.subjecttravel constraintszh_TW
dc.subjectChinese studentszh_TW
dc.subjectextended theory of planned behaviorzh_TW
dc.titleExamining Chinese College Students’ Intention to Travel to Japan Using the Extended Theory of Planned Behavior: Testing Destination Image and the Mediating Role of Travel Constraintszh_TW
dc.typeJournal Articlezh_TW
item.fulltextno fulltext-
item.openairetypeJournal Article-
Appears in Collections:國農企學程
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