Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/95859
DC FieldValueLanguage
dc.contributor.author魯真zh_TW
dc.contributor.authorJane Lu Hsuzh_TW
dc.contributor.authorCharlene W. Shiuezh_TW
dc.contributor.authorKelsey J.-R. Hungzh_TW
dc.date2017-02-04-
dc.date.accessioned2018-10-26T07:59:54Z-
dc.date.available2018-10-26T07:59:54Z-
dc.identifier.urihttp://hdl.handle.net/11455/95859-
dc.description.abstractThe purpose of this paper is to reveal influential information used in vegetable purchasing decisions of household primary food shoppers in China and in Taiwan. Two in-person surveys were administrated separately in Shanghai, China and in Taipei, Taiwan, the two most populous metropolitan areas in China and in Taiwan, respectively. Results reveal that about 32 per cent of respondents in Taipei purchase vegetables once in every two to three days. The majority of respondents in Shanghai (81 per cent) purchase vegetables on a daily basis. Results of factor analysis reveal the four dimensions, origin labelling, promotion, selection, and quality, influence purchasing decisions of respondents in Taipei and in Shanghai. For household primary food shoppers in Taipei, origin labelling and selection help food shoppers in Taipei in vegetable purchasing decisions, but not promotion. For those food shoppers in Shanghai who purchase large volume of vegetables, quality is the most important factor in purchasing decisions. This study provides new insights into vegetable purchasing decisions in two populous cities in China and Taiwan. The contributions of this study are to provide valuable information in vegetable purchasing decisions for effective information communication in retailing; and to fill in the gap of research in vegetable purchasing decisions in consumer behaviour studies in Chinese societies.zh_TW
dc.language.isoen_USzh_TW
dc.publisherBRITISH FOOD JOURNALzh_TW
dc.relationBritish Food Journal, Vol. 119 Issue: 7, pp.1487-1494zh_TW
dc.relation.urihttps://doi.org/10.1108/BFJ-06-2016-0286zh_TW
dc.titleInformation used in food shoppers’ vegetable purchasing decisions in Chinese societieszh_TW
dc.typeJournal Articlezh_TW
dc.identifier.doi10.1108/BFJ-06-2016-0286zh_TW
item.languageiso639-1en_US-
item.grantfulltextrestricted-
item.cerifentitytypePublications-
item.fulltextwith fulltext-
item.openairetypeJournal Article-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
Appears in Collections:行銷學系所
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