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dc.contributorFei-Fei Chengen_US
dc.contributor.authorTzu-Ning Chuen_US
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dc.description.abstract行動支付近年來頗受熱議,目前台灣已有十家以上行動支付系統運行中,因此如何推廣行動支付愈趨重要。 本研究的目的是根據科技接受模型、感知安全性,隱私顧慮,兼容性及感知自我效能來檢驗使用者採用行動支付意願的因素;人的信任傾向則作為本研究的調節變數,然後,進行了線上的問卷調查,經過樣本分析後結果表明,感知易用性和感知有用性是行動支付採用意圖的重要預測因素。採用意圖的預測因素對於信任傾向程度不同的人表現出不同的影響。具體而言,信任度高的人受到感知易用性和感知有用性的影響;而信任度低的人會受到兼容性和感知自我效能的影響,另外,信任度低的人有無使用經驗也分別受到感知易用性和感知有用性的影響。 本研究中的調查結果可以提供給行動支付的業者,如此一來,行動支付供應商可以向具有不同信任傾向的人設計適合的行銷訊息來更有利的推廣行動支付。zh_TW
dc.description.abstractMobile payment has become one of the most popular payment methods in recent years. There are more than ten mobile payment service providers in Taiwan. It is an important issue to promote the usage of mobile payment for service providers. The objective of this study is to examine the factors for the users' adoption intention of mobile payment based on technology acceptance model, perceived security of use, privacy concern, compatibility and perceived self-efficacy. People's disposition to trust is also considered as the moderator in this research. Online questionnaire survey was conducted and the results of data analysis suggested that perceived ease of use and perceived usefulness are significant predictors of mobile payment adoption intention. Predictors of adoption intention show different influence for people who are different in level of disposition to trust. Specifically, people with high disposition to trust were influenced by perceived ease of use and perceived usefulness; while people with low disposition to trust are influenced by compatibility and perceived self-efficacy. perceived usefulness and. In addition, people with low disposition to trust are also affected by perceived ease of use and perceived usefulness depends on whether they had experience using mobile payment. Findings in this study can contribute to practitioners who need to promote the usage of mobile payment by designing appropriate messages to people with different trust propensity.en_US
dc.description.tableofcontents1. Introduction 1 1.1 Research background 1 1.2 Research motivation and research objectives 1 2. Literature review 3 2.1 Technology Acceptance Model (TAM) 3 2.1.1 Perceived Ease of Use 3 2.1.2 Perceived Usefulness 3 2.2 Privacy Concern 4 2.3 Perceived Security 4 2.4 Compatibility 5 2.5 Perceived Self-Efficacy 5 2.6 Disposition to Trust 6 2.7 Research Hypotheses 8 3. Research method 10 3.1 Research framework 10 3.2 Operational definition 11 3.3 Measurement 12 4. Data analysis 18 4.1 Data collection 18 4.2 Demographics 18 4.3 Factor analysis and reliability 23 4.4 The distribution of disposition to trust 27 4.4.1 Respondents who never used mobile payment in the past 27 4.4.2 Respondents who ever used mobile payment in the past 28 4.5 Linear regression 29 4.5.1 Respondents who had never used mobile payment in the past 29 4.5.2 Respondents who ever used mobile payment in the past 30 4.6 Hypotheses result (Independ Variables) 31 4.6.1 The influence of perceived ease of use and perceived usefulness on the mobile payment usage intention 31 4.6.2 The influence of privacy concern and perceived security of use on the mobile payment usage intention 32 4.6.3 The influence of compatibility and perceived self-efficacy on the mobile payment usage intention 33 4.6.4 Influence of the moderating variable 'Disposition to Trust' to potential mobile payment user. 34 4.6.5 Influence of the moderating variable 'Disposition to Trust' to mobile payment user's 35 4.6.6 The results of hypotheses 36 5. Discussion and conclusion 38 5.1 Research implication 38 5.2 Research limitation and future research 40 References 41 Reference in Chinese 41 Reference in English 41 Appendix 46 Appendix1:Questionnaires of online survey 46zh_TW
dc.subjectMobile paymenten_US
dc.subjectTechnology acceptance modelen_US
dc.subjectPerceived security of useen_US
dc.subjectPerceived self-efficacyen_US
dc.subjectDisposition to trusten_US
dc.titleAn Investigation of Influencing Factors on Mobile Payment Usage Intentionen_US
dc.typethesis and dissertationen_US
item.openairetypethesis and dissertation-
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