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Open innovation & Platform Strategy
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This paper explores how companies use platform strategies to innovate and what platform strategies should companies adopt in different situations. Today many of successful companies utilized platform model to innovate, although some studies have shown the importance of innovation platform, there is a lack of studies investigating how to use different platform strategies to innovate. This paper attempts to address that gap by comparing several open innovation platforms. The findings indicate that open innovation platforms are significant mechanisms for facilitating and coordinating co-creation of innovation, managers need to need to understand the company's position in the current market in order to choose the right open innovation platform strategy and consider the challenges they might face.
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